"I need to increase my market share, despite my maturing portfolio."
As governments squeeze costs and competition mounts in maturing markets, growth is moving elsewhere. But even though the emerging markets offer unlimited scope for expansion, they’re dominated by generics, and might not have the budgets or government will to fund your branded products.
Our expertise and in-depth market knowledge can help you manage your patent portfolio more effectively, ensuring all your application and renewal dates are known and met and maximizing your protection against potential generic competition.
By identifying new uses for your existing patents to cover new indications and formulations, you can extend your product’s life. Our SWOT analysis can pinpoint the global strengths and weaknesses of your product against its competitors.
We’ll help fashion your data into concise, industry-standard formats that communicate the essential information to your target audience quickly, accurately, and in the language they expect. All our writers are medical specialists skilled in all aspects of preparing and executing successful and relevant communication programs.
With Thomson Reuters guiding your business development decisions, you'll make your company a more attractive proposition to investors.
Key Event
Join Thomson Reuters at the 2008 Pharma Marketing Summti on October 20- 21 in Zurich, Switzerland.
You’ll find us at booth number #11 with demonstrations of the new authoritative, objective, pharmaceutical experts database, Thomson Pharma KOLexperts.
Thomson Pharma KOLexperts – there are more experts than you know
Real world solution
A pharmaceutical innovator is trialing a promising new treatment for Alzheimer’s disease.
The company uses Thomson Reuters solutions to build detailed knowledge of their target consumers and devise a messaging strategy that will best support their product’s strengths.
Who can benefit
Competitive intelligence professionals
Intellectual property professionals
Licensing and business development
Regulatory affairs managers
Brand managers/marketing