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Quantum2 Framework : Other Resources - Links : Marketing
Marketing
Information
Outlook
The Special Libraries Association membership
journal often features commentary from leading
librarians. Note that articles are easiest
to obtain from findarticles.com.
Marketing
Library Services
In today's economic climate, with costs rising and profits dwindling,
it has become especially challenging for many organizations to turn
a profit. Competition in the marketplace is increasing the demand for
information, while the budgets for information centers are decreasing.
The library and information sectors have to escalate their fight for
every budget dollar, and some struggle to justify their very existence.
That's what makes the MLS: Marketing Library Services newsletter so
valuable. MLS provides information professionals in all types of libraries
with specific ideas for marketing their services. You'll find numerous
suggestions for planning programs, making money, increasing business,
and proving your value to your administrator.
National
Library of Australia — Customer Service Charter
The
Canadian Centre for Public Sector Marketing
Social
Marketing Institute
Weinreich
Communications
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