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Management Buy-In Support from senior management is critical. The strategic plan should be prepared in language focusing on the benefit to the organization resulting from the investment required by the proposed budget. It is helpful to append references to studies measuring 'information ROI' as well as testimonials from opinion leaders, just as it is appropriate to position the investment in the framework of the organization's competitive environment . This management-oriented document is used as collateral for meetings and presentations during which the information center's future services are explained and sold. Key Questions:
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