|
|
August 2007 |
|
|
|
|
|
|
|
|
|
 As always, your suggestions for workshop topics and ideas for improving our content are welcomed. Also, if you know a friend or colleague who would benefit from Quantum2, please encourage them to sign up today.
|
Dear Quantum2 Member... Spotlight on Quantum2 InfoStar To nominate an information professional you know whose initiatives might also serve as inspiration to others, please see the criteria and nomination form at http://quantum.dialog.com/forms/nominate/. Our next group of Quantum2 InfoStar honorees will be announced at the London Online Information Conference and Exhibition which takes place from December 4-6, 2007. Quantum2 e-Brief As information professionals, we are often challenged to make sure that we are providing the right information products to meet our users' needs. A strategic marketing plan can help you refine your service offering to make sure you are focusing on the most important and highly valued information needs of the organization, rather than just reacting to the flow of information requests. Successful marketing involves seeing the products and services you offer through the eyes of the customers, and articulating clients' needs in their own terms. As a starting point for your marketing efforts, ask yourself if you can easily describe your products and services in terminology that makes sense to the users:
Client-focused marketing will improve the satisfaction of your existing customers and increase the sales of your products and services to current and prospective customers. For more tips on what marketing is, and to highlight the value you add using the 3 P's of marketing, read our marketing e-Brief at http://quantum.dialog.com/q2_resources/ebriefs/. For this month???s topic, we are pleased to welcome guest author Robin Neidorf, General Manager of Freepint Limited. Quantum2 Topic of the Month — FUMSI Everybody FUMSI! Think about the tasks in front of you at work every day. How many of them represent the kind of work you thought you'd be engaged in when you earned your information credentials? If you're anything like many information professionals, you probably find yourself carrying out a whole range of projects that weren't covered in your university classes. Managing content for an intranet...evaluating federated search products...coaching internal stakeholders on the ROI of premium content services in the face of cost-cutting requirements, alongside freebies they're in the habit of using...Today's information professionals need to build skills in a wide variety of areas that are clearly related to information practice but might fall outside of the usual purview of the corporate library. So how can we stay on top of the dynamic world of information at work and build value within our organizations for our work, tools and skill set? One way is through the holistic concept of FUMSI, an acronym for Find, Use, Manage and Share Information. And in today's business world, almost everybody has a way to FUMSI. Information is no longer a specialization but an essential component of "everybody's" job. By emphasizing the value of FUMSI to helping businesses reach their goals, information professionals are strategically positioned to be not just useful but utterly essential to their organizations. The FUMSI concept recognizes that the role of information in business reaches far beyond the corporate library or resource center. It puts information professionals where the action is — at the strategic decision-making level, as well as on the desktop of every employee. FUMSI roles include:
Some of these roles will be performed by information professionals — others by different professionals, with the support of the information professionals. In a FUMSI world, information professionals have enormous opportunity to redefine their work and their value. Learn more about your own FUMSI skills and interests by completing an online self-assessment at http://digbig.com/4thrc. Then stay tuned for forthcoming Quantum2 Highlights articles discussing each of the four FUMSI practice areas and how you can build skills, awareness and support for them in your workplace. About the author: |
||||||
|
|||||||
|
|||||||
Quantum2 Highlights
For Carmen Pacho Gutierrez, the most satisfying
part of her job is providing information that is
ultimately used to facilitate decision making. "We
give them the puzzle pieces, and they build it," said
Carmen, referring to the 450 employees she serves
at the Technological Watch and Information Center
within Repsol YPF in Madrid, Spain. To read more
about the intriguing ways Carmen serves her clients,
read her profile at 