Measure the potential impact of scientific information on the clinical practices of healthcare professionals

With this powerful strategic tool, you can apply evidence-based analysis to your marketing and communication planning and gain invaluable insights to improve your competitive intelligence and licensing activities.

The Brand Management Module evaluates the literature that clinicians rely on to identify the key concepts on which they base their decisions.

Additionally, with its competitive insight at your fingertips, you can respond to threats more quickly than is possible with traditional market research methods.

Fully integrated into Thomson Pharma, the Brand Management Module includes enhancements to the core product, adding content to the literature and news and certain drug reports, confirming Thomson Pharma as the must-have information solution for professionals working at all stages of drug development.

Invaluable for all stages of drug development

Whether you have existing products in the market or new drugs in clinical trials, the Brand Management Module can give you the insight you need to:

• Plan more effective branding and publication strategies
• Intelligently differentiate the position of your products in the market
• Identify where business development and licensing opportunities exist
• Find the prominent authors and investigators working in your therapeutic area
• Determine the most appropriate ways to disseminate your scientific messages
• Maximize the desired return on investment from your communications budget
• Stay alert to competitive threats

Where next? Clinical trials

White Paper: Message Mapping — The key to building exceptional pharmaceutical brands
	The rise of the internet, coinciding with direct-to-consumer advertising and the growing number of competitors across the global landscape, make the job of pharmaceutical branding more challenging than ever. To discover the key to building exceptional pharmaceutical brands please register to download this Whitepaper. Registration is simple, free and without commitment. Click here to register

Who is Making The Biggest Splash? — our quarterly review of the shape of the industry
	Thomson Scientific has determined the articles, abstracts and posters that are shaping professional opinions right now, in healthcare practices and surgeries around the world. Sign up and receive this free quarterly review in PDF format, delivered direct to your desktop. Registration is simple, free and without commitment. Click here to register