Marketing and brand management are key components of the drug development process. But if you don’t understand how clinicians make their prescribing decisions, you’re shooting in the dark.

Thomson Pharma applies evidence-based analysis to your marketing and communication planning. The Brand Management Module identifies the key journals that health care professionals turn to for reliable, trusted information on the drugs they prescribe.

• Covers 6,000 of the world’s most prestigious and influential scientific journals
• Alerts to the latest press releases, annual reports, newsletters and medical meetings
• SWOT analysis and benchmarking of clinical and marketing messages
• In-depth profiling of US Rx drug prescription demographics and trends

How can it help you?

You can monitor literature and key medical meetings to assess your competitors, identify gaps in their messaging and respond to threats more quickly than with traditional market research.

You can see how competitors used scientific information to support the launch of their our branded products, quickening your move into new therapeutic areas.

Thomson Pharma can help you identify the opinion leaders, prominent authors and investigators, clinical resources and channels you need to spread your scientific messages.

You can take account of tightening regulations on pharmaceutical promotion and medical education, damaged public relations and the pressures on direct-to-customer advertising, including the disapproval of clinicians, to implement an effective and profitable marketing strategy.

What can you do?

With Thomson Pharma you can:

• focus on the critical information that impacts treatment and prescribing habits
• maximize the return on investment from your communications budget
• intelligently differentiate your products in the market
• remain alert to issues and trends in the industry
• identify business development and licensing opportunities
• shorten the time to launch and gain market share
• extend the life of your brand

Where next? Contact us

Further information
Click here for more on the Brand Management Module

Click here to download the Brand Management Module factsheet

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